Essay proposal.

To what extent can advertising be used as a force for positive social change?

• The function of advertising.
• How advertising communicates to people.
• How advertising effects our emotions and our decision making.
• Public service advertising.
• Graphic imagery and shock tactics used.
• A positive social change.

( Jeremy Bulger- ‘Ways of seeing’). youtube.

 Arnold Toynbee, quoted in Eric Clark, The Want Makers: Inside the World of Advertising, 1988, New York: Penguin Books, p. 371.

 Malcolm Muggeridge, quoted in Eric Clark, The Want Makers: Inside the World of Advertising, 1988, New York: Penguin Books, p. 371.

Pope John Paul II, quoted in Eric Clark, The Want Makers: Inside the World of Advertising, 1988, New York: Penguin Books, p. 371.

Practises of looking- an introduction to visual culture.by marita stuurken and lisa cartwright. Oxford university press.inc. 2009