Bibliography.

“Advertising appeals to a way of life we aspire to but have not yet achieved. A publicity picture suggests that if we buy what it is offering, our life will be different from what it is... Not only will our home be different, but all our relationships will become radiant because of our new possessions; but we can only achieve such radiance if we have money. And so publicity also works on our anxieties about money, urging each of us to scramble competitively to get more. Making money appears as if it were itself magical... According to the rules of the dream, those who do not have this power, and those who lack glamour, become faceless, almost non-existent. Publicity both promises and threatens this play upon fear; often the fear of not being desirable, and of being unenviable. It suggests that you are inadequate as you are and consoles you with a promise of a dream” .

( Jeremy Bulger- ‘Ways of seeing’). youtube

Publisher: Vintage, 1985 Ogilvy On Advertising Ogilvy & Mather was built on David Ogilvy's principles: in particular, that the function of advertising is to sell, and that successful advertising for any product is based on information about its consumer. Found on his website I think…

David Olgilvy once said, “Advertising justifies its existence when used in the public interest- it is much too powerful a tool to use solely for commercial purposes.”

I can not "think of any circumstances in which advertising would not be an evil."

-       Arnold Toynbee, quoted in Eric Clark, The Want Makers: Inside the World of Advertising, 1988, New York: Penguin Books, p. 371.

It is stimulating people constantly to want things, want this, want that." 

-       - Malcolm Muggeridge, quoted in Eric Clark, The Want Makers: Inside the World of Advertising, 1988, New York: Penguin Books, p. 371.

“…people are threatened…the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire."

-       Pope John Paul II, quoted in Eric Clark, The Want Makers: Inside the World of Advertising, 1988, New York: Penguin Books, p. 371.

From the book practises of looking- an introduction to visual culture.by marita stuurken and lisa cartwright. Oxford university press.inc. 2009

 “When Benetton produced this advertisement in the 1990’s of a black women nursing a white child, a range of interpretations were possible. This advertisement was published throughout Europe, but magazines in the United States refused to run it…"

“In the United States this image carried the troubling connotation of the history of slavery and the use of black women slaves as wet nurses to breast-feed the white children of slave owners”

“In the United States this image carried the troubling connotation of the history of slavery and the use of black women slaves as wet nurses to breast-feed the white children of slave owners.”

Jeremy Bullmore is quoted as saying “advertising doesn’t sell things; all advertising does is change the way people think or feel.'(2003).

“Appealing to the publics conscious” (John Berger- ‘Ways of seeing’)youtube