Exploitation of subculture by mainstream brands

Definition of exploitation

noun

•   1 [mass noun] the action or fact of treating someone unfairly in order to benefit from their work: the exploitation of migrant workers



•   2the action of making use of and benefiting from resources: the Bronze Age saw exploitation of gold deposits



the fact of making use of a situation to gain unfair advantage for oneself: the Government’s exploitation of the fear of crime.

Definition of subculture

noun

a cultural group within a larger culture, often having beliefs or interests at variance with those of the larger culture: in what ways does the social environment predispose certain individuals to join delinquent subcultures?

­Definition of mainstream

noun

(the mainstream)

•   the ideas, attitudes, or activities that are shared by most people and regarded as normal or conventional: they withdrew from the mainstream of European politics



•   (also mainstream jazz) [mass noun] jazz that is neither traditional nor modern, based on the 1930s swing style and consisting especially of solo improvisation on chord sequences: it was a form of jazz that had strayed away from the mainstream



adjective

•   belonging to or characteristic of the mainstream: mainstream pop music



•   (of a school or class) for pupils without special needs: children with minor handicaps would be able to attend mainstream schools



verb

[with object]

bring into the mainstream: vegetarianism has been mainstreamed

Introduction.

Chapter 1

Sub culture theory/how they form?

What they mean to those involved.

Working-class Youth Subcultures: Resistance and Exploitation in Criena Rohan's The Delinquents and Mudrooroo's Wild Cat Falling

Ian Herbertson

Selling Ourselves Out

http://crimethinc.com/texts/insidefront/selling.php

bubble up process

http://www.tedpolhemus.com/main_concept6%20467.html

A remarkable social and cultural inversion has occurred in the last fifty years: where once culture was the monopoly of the upper classes, it now, more often than not, bubbles up from those on the ‘wrong side of the tracks’. This transformation has been especially evident in the world of style - with the authenticity of streetstyle challenging and then toppling the dictatorship of High Fashion.

bussiness as usual the exploitation of hiphop

women in  hip hop.

trickle up and down effect.

The Rap Attack: African Jive to New York Hip Hop by david troop.

FRESH

Hip Hop Don't Stop

By Nelson George, Sally Banes, Susan Flinker and Patty Romanowski

HIP HOP

By Steven Hager

dissertation.

Dissertation

Dissertation.